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Japan Donations – Act Today

This message is certainly not new. For over a week, we have heard little else than what devastation has fallen on Japan. From the initial earthquake, to the tsunami, to the aftermath, with destruction...

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Take a Hike

With us. To support an unbelievable cause. On June 25th, Team SWIRE will join a number of local teams that make up Team California to hike to the top of Mt. Baldy, 10,068 feet, the highest peak of the...

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With My Own Two Hands

To borrow from Ben Harper (with slight tweaks)… “(We) can change the world, with (our) own two hands.” You’re probably not aware that we’ve started a social good project within SWIRE. Together, we can...

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#ShareJoy

Today, at eGood, we’re passing along a little joy and we’d love for you to join us. Simply share a pic that will bring someone joy. Be sure to tag them and tag your note with #ShareJoy. I’ll kick it...

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Share One Get One #SOGO

Today, we soft launched a small scale test of a new social good/social media application called SOGO, which stands for Share One Get One. SOGO brings together a company and a non-profit to provide...

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Hug4Wishes: A World Record Attempt

What’s in a hug, really? We are hugged as babies, hug every one we meet as toddlers, and are forced to hug distant relatives as adolescents. A hug can be a greeting, a show of affection, a celebration....

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A Strategy for Nonprofits: Convert College Students to Lifelong Donors

The proof’s in the pudding. Always is. With that said, here’s an actionable idea, laid out in full, to help your nonprofit convert college students into reoccurring, lifelong donors. STEP #1: Create a...

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5 Nonprofits Who Use Instagram As an Inspiring Marketing Tool

Need a midday pick-me-up? A quick glance at the Instagram feeds of these 5 nonprofits will demonstrate how powerful this marketing tool can be for your nonprofit. Are you leveraging this tool? If not,...

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Are you smarter than you think you are?

We’ve been spending some time in beautiful Vermont over the past few months, talking with a school where we’re helping develop the brand identity. One of the key facts we discovered from staff and...

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Huey? Or Hooey? Maybe if I’d played more video games, I’d know how to spell.

Are video games really a waste of time? Or have we just not figured out how to put them to good use yet? Daniel Burrus makes an interesting case for the latter. In An Education Revolution: Automate and...

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